What Is A Premium Domain (Name)?

“Your domain name is your potential client’s first point of entry…

A client or customer should be able to tell what kind of business you do by viewing your domain!”

~ Rosslyn Tebbutt, Designer-Founder, SampleBoard.com

What Makes Up A Premium Domain Name?

A domain is considered to be high quality (premium) if the domain name:

• is a “.COM “(it makes a statement) (which BIG Brand does not have a .com domain?)
• is an EMD = Exact Match Domain (attracts Direct Type-In Traffic, i.e. visitors)
• is authoritative
• is closely associated to the actual service or industry (descriptive)
• consists of proper English word (s)
• describes your business and what you stand for (self-explanatory)
• has already experienced or has the potential to attract a good deal of traffic
• has been previously registered (aged, seasoned)
• has no ‘digit’ in it
• has no ‘hyphen’ in it
• has no ‘in’ (e.g valetINsingapore.com)
• has no copyright / trademark infringement issue
• has no plural
• has no unfamiliar extensions
• has strong branding potential (brandable)
• is generic, short, sounds good, easy to spell, easy to pronounce, easy to remember (memorable)
• is in “Keyword + Location (geographic)” format (eg. ValetSingapore.com)
• is keyword-rich (comprises strong keywords and descriptors)
• is regularly searched
• is unique
• looks better
• is not confusing or long
• is not synonymous with spam, porn, or illegal sites
• … and more

A premium domain name…

• provides a positive and lasting experience
• provides value, maximizes branding efforts and establishes an identity
• can experience improved search results (good for SEO)
• could get you more customers, increase your sales revenue and net profits
• holds value for a potential resell. You can sell the name down the road
• tells your customers or prospects that “We’re the leader in our industry.”
• commands authority and respect
• is an ASSET (Virtual Real Estate), and an investment in your brand
• gives you what you want – High Reputation, Visibility and Traffic
• is trusted by visitors (also, people find domain-specific email addresses more trustworthy)