There’s an age-old story of two men walking along an African path, when they come across a lion.

The first man calmly puts his backpack down and slips on the running shoes he’s been carrying.

The second man laughs and says: “You’ll never out run a lion.”

To which the first man responds: “I don’t need to outrun the lion, I just need to outrun you.”

This is a great story when you’re the guy with the running shoes.

The moral of this story applies to business world, too.

By having a website for your business,
you already outrun most of your competitors.